Privacy and Cookies

Privacy and Cookie Statement
This is the privacy and cookie statement of In this statement we explain how
amorando handles personal data. We receive this information through our online store In addition, when customers contact us offline, we collect personal
data, such as request information. This statement also refers to the cookies we use in the
online store.
In this privacy and cookie statement of amorando, the following terms are used:
Online store: online store and all other amorando online stores, URLs
or applications.
Interaction: use the functions of the online store such as notepad, checkout, newsletter
registration, my account, auctions and chat.
Online store visitors: Customers who are visiting the online store for the first time but have
not yet interacted with the online store.
Online Store Customers: Customers who interact with the online store.
Account: The customer must have created an account in the online store in order to place an
Privacy and Cookie Statement: privacy and cookie statement of amorando.
amorando respects the privacy of its customers, business relations and online store visitors.
We ensure that all personal data received by amorando is treated confidentially and
In order to provide you with a better visit to the amorando online store, amorando collects
information about your personal data and navigation behavior in our online store and
determines whether you found our online store through one of our advertising partners.
This data includes for example:

  • Country
  • Products viewed
  • IP address
  • How you found our online store
  • Where you left our online store
  • With which device do you access our online store
    The above information is used, among other things, to better understand visitors to the
    online store and to load the applicable web store and display relevant ads.
    For online store customers, we collect the same information as online store visitors,
    supplemented by information provided to us by customers, such as:
  • Wish list discount
  • Items ordered
  • contact details
    To order from the webstore, participate in auctions and write reviews, you must first create
    a customer account. To create an account, you need to enter the following (personal) data:
  • Name and surname
  • e-mail address
  • Password
  • The above data will be used for the following purposes:
  • To create and manage an account
  • To prevent fraud, abuse and/or misuse of your account.
  • To display the items you have ordered in your account
  • To optimize complaint processing and track contact history for orders and web store items
    offered by third party vendors.

The data will be stored at least as long as you have a customer account with amorando.
You can use your account to order items from the webshop. During the checkout process, in
addition to the information you need to create an account, you will need to provide us with
additional information. This refers to the delivery address:

  • Last name
  • E-mail address
  • Shipping address
  • Phone Number
  • Company name (if required)
  • Sales tax identification number (if required)
  • Chamber of Commerce number (if required)
    The above information and your account details will be used for the following purposes,
    among others:
  • To inform you about the current status of your order.
  • To complete the order / contract, including delivery and the so-called after-sales
  • Invoice
  • To improve our service
  • To answer questions and complaints
  • To personalize marketing activities
  • To place orders on behalf of a company. CHECKOUT – BILLING ADDRESS
    After you have provided us with the shipping address, we will ask you for the following
    information regarding your billing address:
  • Company name (if required)
  • Last name
  • Delivery address
  • Phone number
  • Payment method
    The information will be used for the following purposes, among others:
  • To be displayed on the invoice.
  • To contact you regarding order completion, invoice or delivery.
  • To receive payments and optimize the payment process
  • To prevent fraud and hacking attempts
  • The selected payment method and your IP address are transmitted to our payment
    provider Wallee, where the payment is processed. THIRD PARTY ORDERS.

You can also use your account to order items from third party suppliers (hereinafter “Third
Party Suppliers”) who offer their products through our webshop. amorando shares
information about your name, address, email address and phone number with other
suppliers so that they can process your order.
amorando uses a communication application to communicate between you and the other
suppliers. This exchange of information is stored on behalf of amorando and can be viewed
by amorando. This is used to:

  • To help you and/or other providers with questions and/or problems.
  • Evaluate whether other providers maintain the level of service indicated.
    amorando works with Wallee to provide payment for orders placed through the webshop.
    Wallee offers the following payment methods: Sofortüberweisung, credit card, Paypal,
    invoice (MF Group – Powerpay), Twint, Postfinance, bank transfer.

In order to enable payments via Wallee, the following data is collected, among others:

  • E-mail address
  • Company name (if required)
  • Last name
  • delivery address
  • Delivery address
  • Phone number (if required)
  • Order value
  • IP address
  • Order number
  • Device
  • Payment method

The information is used for the following purposes, among others:

  • To send payment notification via email.
  • To assess the risk of fraud
  • To forward the order number by e-mail in case of payment or cancellation of the order
  • To forward the order value and payment method in such a way that the receipt of payment
    can be verified by the selected payment method. It also helps to provide better service in
    case of any queries regarding payment, cancellations and refunds. This also helps reduce
    errors during the payment process, making the buying experience more pleasant.
    3.2.4 WISH LIST
    In our web store, you can create your own wish list. When you add items to your wishlist,
    they will remain on the list for 30 days.
    Among other things, the following information is logged, regardless of whether you are
    online or offline:
  • IP address
  • Navigation behavior
    When you add items to your wishlist online, you will always find them on the wishlist in My
    This data is collected for marketing purposes so that amorando can remember your wishlist
    when you return to the webshop.
    You can submit product ratings in the web store via My Account. You can only rate a product
    if you have purchased it. When you submit a rating, the following data is collected so that
    the order and the corresponding rating can be linked to the correct e-mail address.
  • Last name
  • E-mail address
  • Product
  • Order number
    This information is used to include product reviews in the webshop and to contact the
    customer in case of complaints. WEBSHOP RATINGS
    You can rate amorando (services) through the online store. In this case, you must also have
    placed an order to submit a rating. For the evaluation of the amorando service, the following
    data will be collected:
  • Last name
  • Place of residence
    The data is collected in order to contact you and process any complaints.

You can click on the “Submit Evaluation” link or similar links to submit evaluations via the
online store. You will then be redirected to a third-party online store that is a contractual
partner of amorando specializing in customer reviews. After you have agreed to the terms
and conditions of the third-party provider, you can post comments on this website.
The third party provider is responsible for the processing of your personal data. In this case,
amorando refers to the (privacy) statement of this third party.
If you have any questions or complaints about an item you purchased through the webshop
or about the service of amorando or other providers, please contact amorando. This can be
done by telephone or by e-mail. You can find this information on the website. An alternative
is the online complaint form, which you can find on the website. If you use this online form,
you must provide at least the following (personal) data:

  • Name and surname
  • e-mail address
  • phone number
  • Order number (if required)
  • Reason for your complaint, if you use the chat function, only your first and last name, email
    address and chat subject will be requested.
    The above information will be used to process your complaint. If your complaint concerns a
    product or service of a “different provider”, your data will be forwarded to this “different
    provider”, but in the context of the proper processing of your complaint. RECORDING TELEPHONE CONVERSATIONS
    Telephone conversations with our customer service may be recorded for training, evaluation
    or quality purposes. You will be informed about this as soon as you contact our customer
    service. The collected (personal) data will only be used for the purposes mentioned above.
    The recorded telephone conversations will be kept and stored in such a way that they are
    not accessible to unauthorized persons and will not be stored longer than necessary for the
    intended purpose.
    You can subscribe to various general and personal newsletters. Personal newsletters are
    sent, for example, based on your personal data and order history, so that we can send you
    more relevant newsletters. If you would like to receive the free digital newsletter from
    amorando and its business partners, we ask you for the following (personal) information,
    among other things:
  • Salutation
  • First and last name
  • e-mail address
    You can unsubscribe from the newsletter at any time by logging into your account and
    unsubscribing there. You can also unsubscribe from the newsletter at any time via the link.
    We work with external companies such as Google and Facebook. This means that data may

be stored on servers outside of Europe. Different laws apply to personal data. These third-
party providers adhere to the Privacy Shield Principles and are affiliated with the U.S.

Department of Commerce Privacy Shield Program. Companies associated with this rule and
program are considered to comply with the European standard for personal data security
amorando will not store your data longer than strictly necessary and only for the purposes
for which the data must be processed or if the data must be kept longer to comply with legal
obligations (e.g. retention requirements). How long the data is stored depends on the type
of data and the purposes for which it is used. Therefore, the retention period may vary
depending on the intent.
When processing personal data, amorando maintains a level of security sufficient for the
latest technologies and activities to prevent unauthorized access and loss or unauthorized
adaptation and disclosure of personal data.
Of course, the security of your personal data is also based on the confidentiality of your
access data (e-mail address and password). Never entrust your access data to anyone and
treat this information with special care.
You can access your own data at any time and adjust it if necessary by logging into your
Even without an account, you can access your personal information that amorando may
store about you. If this information is incorrect, you may ask amorando to change or correct
it. Such a request for personal data can be sent to our customer service by e-mail or by using
our complaint form.
You may object to the use of your personal data free of charge. An objection to the use of
personal data can be made in writing to the amorando e-mail address. You will receive a
written response from amorando within four weeks.

If you do not agree to the use of your data for direct marketing purposes, amorando will
immediately stop using your data for these purposes. You will not receive any more
promotional emails – such as newsletters – from amorando.
This Privacy and Cookie Policy does not apply to external online stores that are linked to our
online store. In addition, the privacy and cookie statements do not apply to data collected by
companies such as Google. You can adjust your settings in your Google account yourself. To
do so, read their privacy policy.
amorando is not responsible for how these third-party providers process your (personal)
data. amorando therefore recommends that you always consult the relevant privacy notices
and cookie policies on the respective websites.

    Like many websites, amorando uses cookies and similar files and technologies such as “web
    beacons” (hereinafter “cookies”).
    A cookie is a small text file that is sent by your browser through an online store page and
    then stored on the hard drive of your computer, tablet or phone.
    Cookies are used, for example, to store passwords and personal settings so that you do not
    have to re-enter your data when you visit the online store again.
    The following explains how the online store uses cookies, where the cookies come from and
    why they are used. In order to optimize our own advertising and third-party advertising, the
    following data is collected:
  • Purchased items
  • Viewed items
  • Order value
  • How the customer found the online store
    The following describes how to reject and delete cookies.
    amorando uses cookies like Google Analytics to store the settings you choose and data you
    enter during your visit to our online store. These cookies make it easier to browse our online
    store, as some data does not need to be re-entered each time.
    In addition, amorando may use cookies that are essential for the functioning of the online
    store, even if you visit the online store with a cell phone or tablet.

amorando constantly tests its online store to ensure the best possible user experience.
Amorando therefore uses so-called A/B testing cookies from third-party providers. During
A/B testing, visitors are shown two different versions of the online store or part of the online
store to find out which version works best. Thus, these cookies determine which version of
the online store you view.
Cookies are used in the online store to track the pages visited. This information is collected
by web analytics service providers including Aol (Adserver), Alexa, Crazy Egg, Google
Analytics, Pingdom, Hotjar and Piwik.
These web analytics service providers use cookies to analyze how visitors use the online
store. Cookies are used to store information from visitors, including B. Duration of the visit
to the website, whether the visitor visited the website or through which other online store
(stores) the visitor arrived at the website.
Amorando uses Hotjar Web Analytics to optimize the user and customer experience of our
online store. Hotjar can record mouse clicks, mouse movements and scrolling activities.
Hotjar also collects information about the websites you visit, the activities you engage in, the
country you are in, the device you are using, and the browser you are using. Hotjar does not
collect personally identifiable information (PII) that you do not voluntarily provide to the
Online Store. Hotjar also does not track the browsing behavior of online stores that do not
use its services. For a detailed explanation of how Hotjar works, please see Hotjar’s privacy
policy: You can prevent Hotjar from collecting your data at
any time by visiting our online store, going to the “Opt-out” page of the Hotjar online store
and clicking on “Disable Hotjar”.
The information generated about the use of the online store is usually sent to the servers of
the respective web analytics service providers. These web analytics service providers use this
information to measure the use of the online store, compile reports on website activity and
provide other services related to the use of the online store and the Internet. Amorando
uses aggregated data from these reports to further optimize the website.
In this case, amorando refers to the data protection laws of the Internet service providers,
which regulate the handling of (personal) data by these service providers when using their
products and services, including web analytics.
Affiliate cookies are used on the Website to measure the effectiveness of advertising placed
on third-party websites on behalf of amorando. In this way, amorando can reward the
affiliate for its online advertising. These cookies allow us to check whether the ads are
effective and, for example, actually lead to a purchase through an online store. All this
happens without the exchange of personal data.

The Online Shop uses retargeting cookies to display relevant advertisements to returning
visitors. These cookies can be used to create a surfing behavior profile so that
advertisements are relevant to your interests. Ads are placed in online stores of advertising
partners and on social media. Criteo
Among other things, Criteo retargeting cookies are used for this purpose. For more
information on the data collected by Criteo, please refer to Criteo’s privacy policy. Google Adwords & Analytics Remarketing
amorando uses the remarketing services of Google Adwords and Analytics to display ads to
former amorando Ads users in external online stores (including Google). This may mean, for
example, that we display ads to a visitor who has not completed an order or is currently
completing an order. Ads can be text or display ads on the Google Display Network.
All data collected will be used in accordance with amorando’s Privacy Policy and Cookie
Policy and Google’s Privacy Policy. You can set your ad preferences on the Google ad
preferences page. Retargeting Cookies Third-Party Webshops
Retargeting can also take place in external online stores (e.g. online marketplaces). Thanks
to the amorando cookies, relevant advertisements are then displayed to previous visitors of
these other online stores.
In the online store, you can use social media buttons such as Facebook, YouTube, Twitter,
Pinterest and Google+.
As soon as you visit a website of an online store that contains social media buttons, your
browser connects to the respective operator/provider of the social media network. In this
way, this operator obtains knowledge of which web pages of the online store you have
visited with your IP address.
If you are logged into Facebook, YouTube, Twitter, Pinterest or Google+ at the same time as
visiting the online store, your visit can be assigned to the corresponding social media
account. If you use buttons, e.g. by clicking the “Like” icon, the browser sends the
corresponding information to the respective provider and stores it there.
The purpose and scope of the data collected via the social media buttons as well as the
further processing, further use and storage period are determined exclusively by the
operator of the respective buttons. For more information, please refer to the privacy policy
of the respective social media operator.

You can accept or reject cookies by adjusting your browser settings. Every browser is
different, so amorando refers you to the information page of your browser or to the user
manual of your cell phone to set your cookie preferences.
Completely disabling cookies may prevent you from using all the features of the online store.
If you use different computers in different locations, you must make sure that each browser
is adjusted to the cookie settings.
You can delete cookies from the hard drive of your computer, cell phone or tablet at any
time. You can find information about this on the information page of your browser or in the
user manual of your cell phone or tablet.
The content of this Privacy Policy and Cookie Statement is subject to change. You can always
find the most current version in the amorando online store. amorando points out that you
should regularly review this Privacy Policy and Cookie Statement before submitting your
personal data to amorando.
If you are interested in what amorando can mean for you and would like to learn more
about participating in the Affiliate Program or the conditions under which you can become
an official amorando distributor, please contact amorando. This can be done by phone or by
e-mail. Address and telephone number can be found in the online store.
The personal data you provide to amorando for this purpose will only be used to provide the
requested information.
nexxo GmbH
Keiblenstrasse 15
8356 Ettenhausen

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